ICONIC London is a British beauty brand with an increasingly international following. Whilst being 100% vegan and cruelty free, the brand strives to be all inclusive. Before the brand partnered with Pattern in 2019, it was managing its own Amazon presence internally (1P seller) but was not fully optimising product listings due to time constraints and internal resources.
ICONIC London Needs Creative Help to Drive Traffic and Conversion
To help ICONIC London position itself as a leading beauty brand on Amazon, Pattern enhanced the brand’s performance on Amazon by initially focusing on ensuring the top-selling ASINs were optimised to best practices, as well as implementing a robust SEO and advertising strategy to improve discoverability.
ICONIC London Partners with Pattern to Increase Amazon Sales
As its 3P partner, Pattern, the world’s top ecommerce accelerator, ICONIC London started to implement these initiatives. Pattern set forth to improve product content with its creative resources and marketplace best practices. Pattern successfully implemented a robust SEO and advertising strategy to improve brand discoverability, which led to more eyeballs on the brand and more product conversions. Together, the revised creative and advertising strategy gave ICONIC London control of its Amazon presence and a richer brand equity.
ICONIC London Revenue Increased 31% YoY
As a result of optimising ICONIC London’s presence on Amazon, Pattern was able to increase the brand’s revenue by 31% (2020 vs 2021). Pattern grew sales for its bestselling ASINs, Sept 2020 vs Sept 2021:
- Triple Threat Mascara (+281%)
- Sheer Blush – Rose Riot (+430%)
Pattern is the Accelerator for Brands on Amazon
1P brands typically lose control on Amazon, which hurts revenue as well as erodes brand equity. Pattern has the resources as well as global marketplace experience and data to collaboratively rebuild brands on Amazon worldwide.
Avoid losing control of your brand on Amazon in 1P, Contact Pattern.
Partnering with Pattern to optimise our presence has allowed us to raise our profile in the premium beauty space on amazon, as well as attract new customers outside of our existing sales channels.
–Prash Asogan, Account Manager