MEET OUR TEAM
Greater China Executive
seamless unit to ensure our brands’ profitable ecommerce growth.
MEET OUR TEAM
Arthur Cheung leads Pattern’s Asia Pacific business, working with both Hong Kong and Chinese businesses. He also supports our clients around the world who need assistance to negotiate the Chinese market. Based in Hong Kong, Arthur has more than 20 years of experience in senior ecommerce and ICT roles, working directly for brands and as a consultant. Prior to joining Pattern, Arthur was a Partner Consultant with WiseSmart Consultants specializing in ecommerce business strategy and supporting digital start-ups such as Vcare Company Limited. He has also worked as a Senior Consultant for the Hong Kong Productivity Council and spent five years as Chief Operations Officer for fashion eyewear manufacturer OKIA Optical. He holds a Master of Arts degree specialized in Information Systems Development from City University of Hong Kong.
Bobby leads Marketing across EMEA. He is primarily responsible for sharing the Pattern proposition across the region to audiences we can help, using data-led strategies and a strong Marketing team to make sure we’re offering the right solution to help our prospects in the right environment.
Bobby started his career with Jaguar Land Rover, moving into B2B Tech with Ricoh and Infobip before moving to Pattern. Bobby’s experience is in leading Marketing teams and working closely with internal and external stakeholders to find the biggest financial opportunity for Pattern and our partners.
Bobby has a BA (Hons) in Management and Marketing, with further accreditation in Marketing and Project Management.
Dave Wright is the CEO and founder of Pattern. Pattern is the world’s leading ecommerce accelerator with a world-class analytics platform and strong culture obsessed with the success of Pattern partners, demonstrated by a near-perfect customer retention rate. Prior to Pattern, Dave spent his career as a data fanatic and technology executive. Dave graduated from Brigham Young University with dual degrees in Accounting and Information Systems. Dave graduated as top 1% of the Marriott School of Business.
For its first five years, Melanie Alder managed Pattern’s operations team. Her prior experience as managing partner for an investment company fostered strategic planning and revenue growth skills that have helped her lead Pattern to be the No. 1 third-party seller in the Health & Personal Care category on Amazon. With an extensive real estate background that honed her entrepreneurial skills, she has shifted her focus at Pattern to acquiring other companies and facilities to expand Pattern’s fulfillment capabilities, as well as overseeing corporate expansion into a new headquarters.
Josh Baran is a business leader with over 20 years of experience in the retail and ecommerce space. Prior to his role with Pattern he held senior-level leadership positions in the strategic planning and customer experience functions with several major retailers. His background provides him with unique insight into what is required to accelerate growth for Pattern and our brand partners. Josh holds a degree in Information Systems Management from the University of South Florida.
Torsten Schäfer is our Germany Country Manager & Director of EU Business Operations, and he heads up Pattern’s Munich office. Torsten’s role is pivotal in building strategic partnerships and increasing sales for consumer brands within the German market, as well as surrounding areas in both German-speaking and international markets. Torsten has considerable expertise in ecommerce, most notably at Amazon. Prior to joining Pattern, he spent around 10 years at Amazon retaining senior positions in vendor management, and as Principal Program Manager in which he was responsible for the analysis of profitability, sales, and operational metrics, as well as launching and positioning brands on the marketplace. Torsten began his career as a consultant for Accenture, developing his skills in data analysis and customer consulting. He has an MBA in Technical Business Administration from the University of Stuttgart.